Retailers with average tickets now have a better choice for payment other than “Cash Only”. Both MasterCard and Visa have programs aimed at these industries where the speed and convenience of the transaction are critical to the sale. Basically, a credit card can be accepted anywhere that a line would form to issue payment directly to a cashier, but without a signature requirement. The average time to process a no signature credit transaction is 7 seconds—very few cashiers can make change that quickly.
Fast food restaurants now account for nearly 40% of the $330 billion in restaurant volume and most will dramatically increase their volume, along with their average ticket, by adding credit acceptance to their menu!